What is Embrace, Empower & Evolve?

Embrace, Empower & Evolve manages 5 data types including accountability partners.

Embrace, Empower & Evolve

Authentic Marketing Excellence Worksheet

Reflection Questions for Leadership Teams

Historical Perspective

1. Mission Evolution: How has your center's mission evolved since founding? What core elements have remained constant, and how should these be reflected in your marketing?

2. Founding Vision: If your center's founder(s) reviewed your current marketing materials, would they recognize the organization they created? What would they want to change?

3. Cultural Identity: What words would long-term staff use to describe your center's personality? How do these descriptions compare to your marketing language?

4. Unique Genesis: What specific problem or gap in treatment was your center created to address? How clearly does this come through in your current messaging?

Current State Analysis

1. Generic Test: If you removed your logo from all marketing materials and mixed them with competitors', would someone be able to identify which materials belonged to your center?

2. Staff Alignment: When your clinical staff read your marketing materials, do they feel the content accurately represents their work and approach? Where are the biggest disconnects?

3. Client Perspective: If a potential client read only your marketing materials, what expectations would they have about treatment? How accurate are these expectations?

4. Family Understanding: Could a family member researching treatment clearly understand from your materials whether your program would be appropriate?

Competitive Landscape

1. Competitor Comparison: What language and approaches do your competitors consistently use? Where have you unconsciously adopted similar messaging?

2. Unique Value: What specific aspects of your treatment approach, staff expertise, or program structure are genuinely different from other centers in your market?

3. Success Factors: When clients choose your center over others, what reasons do they give? How prominently are these factors featured in your marketing?

4. Referral Reasons: When professional referral sources recommend your center, what specific qualities do they highlight? How do these align with your marketing messages?

Target Population Clarity

1. Ideal Client Profile: Beyond basic demographics, what characterizes the clients who are most successful in your program? What specific challenges do they face?

2. Cultural Competence: How does your marketing demonstrate understanding of the cultural, professional, or demographic contexts of your primary client population?

3. Barrier Identification: What specific fears, misconceptions, or practical barriers prevent your ideal clients from seeking treatment? How does your marketing address these?

4. Language Resonance: What words, phrases, or concepts would immediately resonate with your target population? Which ones might create distance or confusion?

Implementation Planning

1. Priority Changes: Based on your assessment and reflections, what are the top 3 marketing authenticity improvements needed?

2. Immediate Actions (30 Days): What specific actions can you take in the next month to enhance marketing authenticity?

3. Resource Needs: What resources (time, expertise, budget) will be needed to implement authentic marketing changes?

4. Success Metrics: How will you measure whether more authentic marketing is working? What outcomes would indicate success?

Next Steps

After completing this worksheet, consider:

•Sharing responses with your leadership and marketing teams
•Developing an authenticity action plan with clear priorities
•Scheduling regular authenticity reviews to prevent drift
•Using the Implementation Map for detailed execution guidance

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